Britefire’s Social Media Boot Camp is an essential jump-start for anyone wanting to save time, increase impact, and ramp up their exploitation of social media. If you are a social media community manager, and want to get hands on with the tools, techniques, smart hacks and engagement multipliers of content marketing, this boot camp is for you! And if you have a team of eight or more, let’s do it in-house so you get maximum value from the time.
“I especially enjoyed the ingenious industry hacks that were explained. Excellent course!”
Natasha Alessandrello, Osiris
It totally demystifies the major social platforms and content marketing tools, and shows how they can practically be integrated in a powerful social content strategy. Learn how to create, curate, and manage shareable content for blogs, Facebook, Twitter, Instagram and other platforms!
This inspirational boot camp will get you hands-on with the primary social media tools, and grounded in the essentials of brilliant content marketing.
“Excellent tools, tips, and hacks. Absolutely a game changer!”
Nikki Wilson, blogger
Why The Social Media Boot Camp?
Content marketing is a primary key to social media success. Content (articles, conversations, posts, updates, images, audio, video) tells the world who you are, what you can do for them, and why you’re interesting.
Content is the catalyst for engagement. No wonder content marketing skills are so much in demand today!
Now that Facebook is not sending your status updates to your fans, and is blocking promotional posts, you have to get your content marketing right. Which platforms will give you better viral potential? How do you know which to use, and how to get the most out of them?
You need to craft a social content strategy so you can get real results from your marketing. And you need to know the hints, tips, and inside secrets so you can get a whole lot more impact in a lot less time.
Godfrey is breathtakingly brilliant on social media strategy. He is a limitless source of deep insights as well as being helpful and supportive. He revolutionised my social media marketing approach with fantastic results. James Forson, The Stakeholder Engagement Guy
Who Should Attend?
The boot camp is designed for social media communicators and community managers who engage directly with customers in social platforms or blogs. This is a practical hands-on workshop.
Participants who have found this workshop invaluable include:
- community managers
- social media marketers
- Facebook, Instagram, Twitter, YouTube or LinkedIn admins
- Social CRM staff
- communications professionals
- advertising agency strategy, creative, and media personnel
- entrepreneurs and small business owners
“An eye-opening day packed with practical examples of how to utilize social media. Can’t wait to explore and engage more with our audience! Thank you!!”
Sibongile Khulu, Reach For a Dream
What You’ll Learn
Content is the currency of customer engagement, and the foundation of reputation. If you have been blogging or using Facebook, LinkedIn, Instagram, Pinterest, YouTube or Twitter for your business, but without great confidence or direction, this boot camp will focus and inspire you.
The intensive workshop is driven by exercises, so bring your laptop or tablet. You will learn how to:
- Create a content strategy and schedule
- Learn the essentials of compelling story-telling
- Discover how to identify hot content ideas
- Source great images for free
- Choose which platforms are right for you
- Learn to segment your followers
- Learn how to target and gain new followers
- Curate content from the web
- Create a custom app for your Facebook Page
- Create a branded search-optimized YouTube channel and playlists
- Optimize your LinkedIn profile and content
- Polish up your Twitter skills
- Bulk-schedule tweets and status updates
- Identify your important social influencers
- Easily automate your social posts
- Create Twitter Cards and Facebook tags for free marketing
- Post the types of image that are most shared
- Easily create beautiful text-on-image posts
- Implement a social media management tool
“So much to learn! What we think is the right way forward is not! Every person in tourism needs this!”
Amanda Jeppe, AAA Travel
And a whole lot more!
You will leave this social media boot camp with a brilliant workbook – and with the knowledge and skills to exploit confidently the power of today’s social toolset!
The boot camp is led by Godfrey Parkin, author of the best-selling books “Doing Business Digitally” and “Digital Marketing: Strategies for Online Success.” He is a twenty five year veteran of the European and US digital industries, and ran the global business services operation of international market research giant AC Nielsen for many years before that. He has taught strategy, innovation, analytical marketing, social media and e-marketing in more than three dozen countries. [Read More]