Discover, in only three hours, the fastest, most powerful ways to make social media and search work for your hotel, guesthouse or B&B. Learn how to save time, save money, and grow your business. Step by step. For R450!
Your hospitality business is in a very competitive space. The number of hotels, guesthouses and B&Bs keeps on rising. Today, anyone with a spare room can rent it out. And the noise and complexity of modern marketing just keeps on growing.
Your property has to stand out if you are going raise occupancy. But you don’t have the time or the desire to become expert at digital marketing. And you don’t have the budget to get an agency to do it for you. You simply need to be able to do the handful of truly important things that will give you the biggest impact.
Wouldn’t it be great if someone could walk you through those things, explain how they work and show you how to do them, step by step? What if it took only three hours? What if there was a digital guidebook that you could use back at work to immediately start implementing what you learned? And what if all this cost only R450?
Packed – The Social Media Seminar for Hotels, Guesthouses and B&Bs – is so perfect for you, you might want to bring a couple of colleagues along, too! And if you can’t make it to the seminar, you can get the e-workbook afterwards for only R190.
We focus sharply on only the most important social media and SEO tasks for marketing an independent hospitality business. It is an essential boost for anyone wanting to save time, increase impact, and ramp up their exploitation of digital media.
“Godfrey is absolutely amazing – he is the real deal – brilliant, brilliant!”
Packed is derived from four of Britefire’s longer workshops: The Hotel Digital Marketing Master Class, The Social Media Boot Camp, The Growth Hacking Workshop, and Profound – The Search Marketing Workshop. Collectively, these would take you seven days to complete at a cost of over R18,000. Now you can get the most impactful actionable insights for R450 – in only three hours!
You don’t have to be a geek, either. We explain and demonstrate everything in a way which makes the lightbulbs go on and gets you just itching to start implementing the lessons.
We are not going to waste your time telling you why social media or SEO is important. We’re not going to bore you with statistics about where the travel market is going, or what impact smartphones are having. Time is money, and with only three hours available, you want to get right into what to do and how to do it. No superficial recommendations, either, just very specific how-to instructions, demos and examples.
“Excellent tools, tips, and hacks. Absolutely a game changer!”
Things have changed. Facebook no longer posts your status updates on the newsfeeds of your fans. Other social platforms, and Google search, are implementing more and more complex algorithms which make it harder to be seen. Yet search and social media are primary keys to hospitality marketing success. They drive reputation, create awareness, bring visitors to your website, and add contacts to your mailing and messaging lists.
You now have to be a lot more calculating about how you spend your time and money. We will show you what works! And, what’s more, we’ll show you how to do it right.
“Godfrey is breathtakingly brilliant on social media strategy. He is a limitless source of deep insights as well as being helpful and supportive. He revolutionised my social media marketing approach with fantastic results” James Forson
Who Should Attend?
If you market a hotel, guesthouse or B&B, and want to exploit the insider tips, free tools, and growth-hacking techniques of smart hospitality marketing, this seminar is for you!
You will find this workshop invaluable if you:
- Own or manage an independent hospitality business
- Market, sell or manage revenue for a hotel, guesthouse or B&B
- Are responsible for social media or SEO for a hotel, guesthouse or B&B
What You’ll Learn
You will learn how to:
- Apply the 10 rules for effective social posting
- Get an endless flow of hot topics for social and search content
- Source great images for free
- Easily create powerful text-on-image posts
- Exploit Facebook to grow a community of potential guests
- Create a free branded YouTube channel and playlists that are search optimised
- Easily create powerful marketing videos for free
- Use a free social media management tool
- Easily automate your social posts for free
- Bulk-schedule social posts
- Use Twitter to gain influencers and exploit your competitor’s followers
- Create Twitter Cards and Facebook tags for free marketing
- Get more clicks from search pages with better, richer tags
- Improve your search page ranking with a social media lens
- Exploit the power of Facebook advertisement retargeting
You will get a brilliant step-by-step e-workbook. You’ll bring manageable order into the chaos. And you’ll save hours every week, while gaining more marketing success!
“MIND = BLOWN!!!”
The seminar was conceived and developed by Karen Parkin (who architected the $24+ million dollar a day Marriott International hotel site, and has led independent guesthouses to 90%+ year-round occupancy); and by Godfrey Parkin (author, marketer, leader of social media and growth hacking boot camps).
Let’s get this done before the silly season kicks in!
The boot camp is led by Godfrey Parkin, author of the best-selling books “Doing Business Digitally” and “Digital Marketing: Strategies for Online Success.” He is a twenty five year veteran of the European and US digital industries, and ran the global business services operation of international market research giant AC Nielsen for many years before that. He has taught strategy, innovation, analytical marketing, social media and e-marketing in more than three dozen countries. [Read More]