What if you could identify digital opportunities and threats, and create strategies to put you in control of disruption? In a world of runaway uncertainties, the Own the Future workshop makes you a winner. Email firstname.lastname@example.org or call us at +27 (0)76 970 1152 to join a public session or book a team workshop!
Technologies change exponentially; businesses evolve more slowly. The growing gap is an expanding universe of opportunity. Fundamental shifts in politics, climate, and society are everywhere. Forecasts of Utopia vie with predictions of apocalypse. Brands and entire industries rise up and disappear seemingly overnight. AI and robotics already outperform humans in skilled fields such as law, medicine, journalism and finance. Chief Marketing Officers are becoming Chief Growth Officers. Bots and voice interfaces are the new normal. Privacy no longer exists. Pandemics and environmental uncertainties change behaviours, at scale. People today are more easily manipulated, and more ready to try something new, than ever before.
How do you shine in this environment? Are you ready for your digital revolution?
In your Own the Future workshop you will learn how to cut through the chaos of rapid unpredictable change to build clearly focused strategies for success. You will look at your brands, your customer experiences, and your business models through a disruptive lens. You will gain a profound understanding of the most important digital trends in business and society, and will learn how to stay strategically competitive. And you will discover the tools and resources that help you stay ahead of accelerating global and local disruption.
The future arrives faster than ever. You and your team must be able see the big picture and understand how the landscape is evolving. And you need to know how to make the right decisions as customer behaviours and values shift. Own the Future gets you there!
What’s In The Workshop?
The spectrum of the future
- The delusion of business as usual
- From Inevitable Near Term Human Extinction…
- …to AI/Robotic Leisure Society
- Realistic business scenarios for 5-10 years
Innovation, disruption and exponential trends
- Digital revolutions and established industries
- Branding challenges in a world of mass customization
- Micro-targeting and privacy in content and advertising
- The end of social media? Messaging and bots
- Voice search, image search, AR and AI
- Conversational commerce
How to create the future – in your career, your markets, your business
Methodologies for business model disruption
- Identifying your opportunities to differentiate
- Customer experience design and value creation
- Optimising the radical: from fragile to agile
- Owning the future: creating and implementing your disruption strategy
Who Should Attend?
You are facing disruption. If you take competitive survival seriously, you need to get equipped today. Own the Future public workshops are ideal for individuals or small management teams. Teams of 6 or more should consider scheduling an in-house workshop.
Whether you are a business owner, a senior executive tasked with strategy, an entrepreneur contemplating a start-up, a consultant, or a career marketer in the corporate world, Own the Future will get you grounded, inspired and productive.
The workshop is led by Godfrey Parkin, author of the best-selling books “Doing Business Digitally” and “Digital Marketing: Strategies for Online Success.” He is a veteran of the European and US digital industries, and ran the global business services operation of international research giant AC Nielsen for many years before that. He has taught business strategy and digital marketing in more than three dozen countries. [Read More]