Identify disruptive opportunities for your brands and business, and craft an actionable strategy to thrive in the chaos ahead!
Technologies change exponentially; organisations evolve logarithmically. The growing vulnerability gap between them creates an expanding universe of opportunity. Brands and entire industries rise up and disappear seemingly overnight. AI and robotics already outperform humans in skilled fields such as law, medicine, journalism and finance. Chief Marketing Officers are becoming Chief Growth Officers. Bots and voice interfaces are everywhere. Privacy no longer exists. People today are more easily manipulated, and more ready to try something new, than ever before.
How do you shine in this environment? Are you ready for your digital revolution?
In your Own the Future workshop you will learn how to cut through the chaos of rapid unpredictable change to build clearly focused strategies for success. You will examine your brands, your customer experiences, and your business models through a disruptive lens. You will gain a profound understanding of the most important digital concepts and trends, and will learn how to stay strategically competitive in the digital era. You will also discover the tools and resources that can help you stay ahead of accelerating disruption.
The future arrives faster than ever. Your team must be able see the big picture and understand how the landscape is evolving. And they need to know how to make the right decisions as customer behaviours and values shift. Own the Future gets you there!
What’s In The Workshop?
- World on the brink: digital revolutions and established industries
- Innovation vs. disruption: hype and reality
- How to create or survive the future – in your markets, in your business, in your career
- Branding challenges in a world of continuous mass customisation
- Advertising, micro-targeting and privacy
- Content marketing and the digital-driven customer
- Social media, messaging and chat bots
- Voice search, image search and shopper bots
- From ecommerce to conversational commerce
- Beyond the product – customer experience design and value creation
- Methodologies for business model disruption
- Identifying your opportunities to differentiate
- Optimising the radical: from fragile to agile
- Owning the future: creating and implementing your disruption strategy
Who Should Attend?
Every brand, business or organisation in every industry is facing digital disruption. If the competitive survival of your business is your team’s responsibility, you need to get them equipped today. Own The Future public workshops are ideal for individuals or small management teams. Teams of 8 or more should consider scheduling an in-house workshop.
Whether you are a business owner, a senior executive tasked with strategy, an entrepreneur contemplating a start-up, a consultant, or a career marketer in the corporate world, Own The Future will get you grounded, inspired, and productive.
The workshop is led by Godfrey Parkin, author of the best-selling books “Doing Business Digitally” and “Digital Marketing: Strategies for Online Success.” He is a twenty five year veteran of the European and US digital industries, and ran the global business services operation of international market research giant AC Nielsen for many years before that. He has taught business strategy, innovation, and digital marketing in more than three dozen countries. [Read More]