Britefire

Britefire

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      • Karen Parkin, COO
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You are here: Home / Workshops: Class or Online / Hana Hana – The Social Media Strategy Workshop

Hana Hana – The Social Media Strategy Workshop

Hana Hana – The Social Media Strategy Workshop – clarifies how best to strategically manage social media as part of your marketing mix. It provides the organizational and commercial framework for effectively integrating online word of mouth and reputation management into all of your digital initiatives.

Engaging with customers in social platforms such as Facebook, Instagram or Twitter has become a vital component of every marketing strategy. But social media is a complex and ever-changing field. Managers need to have a profound up-to-date insight into the myths and realities of each social platform, and an understanding of how best to exploit and control them.

It has helped me gain a far broader, far more complete and far more accurate picture of the evolving social media landscape – and exposed me to strategic ways of appreciating this landscape so that this knowledge can be kept up to date with new avenues of information. Highly informative & very enjoyable.
Nicholas Shepherd, Machette

Very informative! Steps and detailed ways to better reach your market and the best way forward for your company as a whole.
Bernadette Booysen, The One And Only Hotel

Why Hana Hana?

Hana-hana is conversation. Today, the medium you have to master is the networked mobile consumer who uses multiple platforms for conversing with friends, and sharing experiences. Loyalty to platforms is fickle, and the platforms themselves are unstable – constantly changing policies, algorithms and structures.

Brands have invested heavily in developing fans or followers within social media services. These communities, and your collections of content, are important brand assets. Yet they are owned by the platforms, not by you. As services like Facebook evolve away from the “earned media” positioning of the past and become simply paid advertising channels, how does your social strategy evolve to stay relevant and productive?

Hana Hana answers these questions, and more. The workshop explores how consumer behaviour is changing, and how mobile consumers form opinions and make decisions. It illustrates the social media mistakes being made by most marketers. It lays out how social media is supposed to work, and how it actually works, and explains how to craft strategies that exploit these insights.

You will leave this workshop with a clear understanding of social media marketing, a list of actions you can take immediately, and the tools and inspiration to make social work for you!

Who Should Attend?

Hana Hana is designed for senior marketing managers who have a strategic responsibility for the performance of their social media.

Participants who have found this workshop invaluable include:

  • senior marketers
  • entrepreneurs
  • communications professionals
  • PR and marketing services personnel
  • advertising agency strategy, creative, and media personnel
  • social media managers
  • e-commerce, omnichannel, and digital marketing personnel

The workshop is crafted for non-technical business people as well as those techies who want a commercial, competitive digital perspective. It is also extremely useful for community managers and social media content people (though our Social Media Content Marketing Boot Camp is a more relevant choice for hands-on social communicators).

 What You’ll Learn

You will gain brilliant insights into how best to choose and leverage mainstream social platforms such as Facebook, Instagram, Twitter, YouTube, and LinkedIn – as well as niche communities where real customer engagement takes place. You’ll learn strategies, tactics and methodologies (such as Britefire’s Social Media Lens) for efficiently integrating social tools for maximum synergy. You’ll explore alternative approaches to structuring your organization to best manage social engagement, and you’ll discover the best tools and techniques for measuring, reporting, and staying ahead of the curve.

  • Clarifies socially networked communication
  • Provides a strategic business framework
  • Hands-on insight into best practices for Facebook, Twitter, YouTube, and others
  • Strategies, tactics and methodologies for marketing, reputation management
  • Organization structure
  • Managing social engagement
  • Tools and techniques for measuring and reporting

Duration: 2 Days (9:00 – 16:00) in-class, or 6x 2 hour sessions online.
Fee: Public workshop R6,800 per person. Fee includes VAT, lunch, refreshments, workbook and certificate. Our in-house team boot camp for 6 or more participants receives a 10% discount. Johannesburg, Durban, or Cape Town.

Book: Call us on +27 (0)76 970 1152.

Prerequisites

There are no prerequisites for this workshop.

Reviews

  • Would I recommend this? Hell YES!! My MIND = BLOWN!!!

    Mags Dittberner
  • Superb workshop & Godfrey's an absolute genius - he is the real deal. Brilliant, brilliant, 100% impressed!

    Nthabi Taukobong
  • Excellent material presented in an easily understandable way. Money well spent!

    Veronique R.Collection McGrath
  • Exactly what I've been looking for and what our company needed!

    Jane L.Jembisa
  • Enlightening and powerful in its simplicity!

    Jeanine V.Bushmanskloof Hotel
  • Brilliant insights!

    Adre N.Twelve Apostles Hotel
  • Enormously helpful if you are in the tourism industry!

    Ruth P.Nightsbridge
  • Informative, relevant and commercially vital.

    Thomas M.Sun International
  • Clear, simple. Opened up a new world of opportunities!

    Jenny M.Eastbury Cottage
  • Informative, practical, instantly actionable!

    Manfred S.African Sky Hotels
  • Shares a wealth of experience delivered effortlessly and brilliantly.

    Matzie Z.Peermont Hotels
  • Inspirational! Packed with practical tips. Got people really motivated!

    Tony Lopes
  • Eye opening - packed with practical examples. Cant wait to explore and engage more with our audience!

    Sibingile Khulu
  • Easily understandable, well thought out, comes from years of experience and understanding of the digital space.

    Ray Dummer
  • Full of up to date info. Amazing lessons/examples. Every question answered, every problem solved. Inspiring!

    Bianca James
  • Thank you for such a powerful Social Media Boot Camp - Wow! What unbelievable value, already seeing great activity on my new Facebook page! Inspired and encouraged by the solid, well presented course, this Boot Camp is worth doing, don't miss the next one!

    Gina Clifford-HolmesAgeless Grace with Gina
  • Godfrey is breathtakingly brilliant on social media strategy. He is a limitless source of deep insights as well as being helpful and supportive. He revolutionized my social media marketing approach with fantastic results.

    James ForsonCOO at Regenesys Business School
  • Brilliant! Obviously experienced and well-versed.

    John EhigueseMedia Craft
  • Very informative! Very helpful! Very inspiring! Very business orientated.

    Franco HumanAFDA
  • Godfrey was inspirational! He made me feel part of the process and used our conversation to organically teach rather than sticking to notes

    Victoria BruceMortimer Harvey
  • Brilliant – so insightful and necessary for any marketer

    Danica BloombergAdventure Boot Camp for Women
  • Fantastic! Absolutely great insight, teaches strategy and approach in an area misunderstood by marketers, media and business people, but also illuminating the huge potential.

    Kay RobertsonSA Tourism
  • Informative, interesting, humorous, and all-out amazing!

    Rindy GeyerOsiris Trading
  • Karen is a great facilitator and very engaging!

    Karen Taylor-VermaakMWEB
  • I believe this has changed the course of my career.

    Andile CeleGCIS
  • Godfrey is fun, interactive, has a great way of connecting!

    Cynthia NdlovuBody Brilliance
  • I always leave Britefire workshops feeling inspired!

    Natasha LouwLe Creuset
  • Value for money is hopelessly inadequate to describe what I took from this workshop!

    Julie StaceyEnvaluation
  • LOADS of take-aways! Very practical!

    Fatma Al MandhariCentral Bank of Oman
  • I have never come across such a brilliant course presenter. I’ve learnt so much! Karen tailored the course to suit us, and is very responsive.

    Pat ScottCambridge
  • One day is not enough… I would have stayed for days if there was an opportunity.

    Eevastiina HyvonenOsiris Trading
  • Great facilitator – so interesting, helpful, inspiring – I can do this now!

    Colette ChrichtonThe GRC Cube
  • Good overall description of e-marketing landscapes and tools. Very thorough presentation. The supporting documentation is very impressive and well researched. I'll make sure to keep it handy for future reference.

    Max GuedyCapsol
  • Well informed facilitator.  Content is fresh and up-to-date. Exceptionally relevant and informative.  Gave me lots of food for thought.

    Mymoena Mooradd
  • Quality of content. Presentation. Personal touch and interaction. Exercises. All well put together, interesting and insightful.

    Vicka Petrishko
  • Godfrey has such a huge library of knowledge and its great how he shapes it.

    Lynette Moodley
  • I loved Godfrey's friendly informal and professional way of sharing his knowledge with us.  I feel like I can walk away and practically implement what I have learnt.

    Gerlinde Vassen
  • Current, up to date, we were all able to interact and participate.

    Anneliese Thomas
  • One of the best presentations, I have been to, not too much to improve at all. Excellent value!!!

    Shaun Botha
  • Your courses are always relevant and practical. It makes me excited to go out and start doing it!

    Liesel Lund
  • Godfrey rocks! He is so clued up.

    Clarissa Smith
  • I like the fact that all the courses are very interactive.

    Monica Compton
  • In the Britefire courses I have attended, I learnt many invaluable things/tips/secrets to give me the extra edge I can now apply at work.

    Natasha Bovill
  • I do like the way of teaching of Britefire. That makes you understand what you want and what you really need.

    Lina Safi Cbomno
  • I have gained some great insights that we can use within our business. It does mean some changes in perceptions internally.

    Gisella Vigliotta
  • Cutting edge information to give you a jumpstart. I feel that I got more than I paid for - a terrific amount of information. Exceptionally well presented and very inspiring.

    Tracey Howard
  • Although one may be able to find tutorials and facts online, getting taught in a lecture style environment outside of work by a credible teacher makes it very worthwhile. Really helps one see the bigger picture."A thread that connects everything together

    Steven Miedema
  • Excellent content. Explained really well. Really helpful demos & online working examples. Patient in answering ... questions.

    Ginny Cawdron
  • Very Informative. Excellent interaction and lecturer is good at bringing peoples background and field of interest to light and binding it in the discussion.

    Charles du Plessis
  • It enlightens you hugely to the brilliant opportunities present in the digital realm. If any business wants to be at their best and maximise their profit ,they need to tap into the opportunities present online.

    Paul Geddes
  • It is essential to develop e-marketing skills - we all know that it is a maze with directions written differently by every expert. This is presented professionally, expertly, is current and understandable! Thank you!

    Suzette Bouwer
  • Lots of valuable info in a compressed form. For anyone who needs to get up to speed this is great.

    Max le Roux
  • Educational, informative, enlightening and added value to our current strategy.

    Tercia Coert
  • It's amazing - we need to grab the technology that's available by the hand & grow with it.

    Agnes Buziba
  • Gives you all the relevant tactics, tips and background information to be able to optimise what you are currently doing.

    Amanda Thomas
  • Made technological subjects that are generally not that easy to understand very easy to understand. Very informative. Course leader is very knowledgeable.

    Alicia Malan
  • I found the course very informative. It helped me think about new and exciting ways of marketing online projects and streamlining our processes.

    Rosemary BaronettiDraft FCB
  • One of the most informative & interesting courses I have attended. Brilliantly presented by an extremely knowledgeable and current presenter.

    Ian Coulson
  • So much valuable insight, practical examples. In 1 word - GREAT.

    Patrick GordonDuo Marketing, IT Solutions
  • Up to date in terms of hottest trends etc. On top of what is happening. Really NB in industry that moves and changes so quickly.

    Michelle ColynIn The Net
  • I feel like a child at Christmas! So many wonderful tools to implement. Wonderful guidelines and complete structures. I can’t wait to do what I've always done before, but with confidence and knowledge that I have covered every possible aspect of a web project. Truly ecstatic! FAN - TAS - TIC. Rock on Britefire!

    Zani BotesE-Marketing Professional
  • Informative and enlightening. Powerful in its simplicity. Godfrey is thorough and very knowledgeable, approachable and flexible.

    Taryn SpringhallTourism Radio
  • Well structured - Concise - Objectives met - Thoroughly presented - Phenomenal industry knowledge - Handy tips.

    Jacqui ReesTrudon Directory
  • Concise and in-depth view of the theoretical and practical applications of the methodologies in an industry that is constantly changing.

    Dawie van der WesthuizenShapeshift
  • Eye opener and extremely informative. Thank you for giving ideas of what we can do, in the companies we're with.

    M. ComptonMultichoice
  • It is definitely a useful course for those unfamiliar with web PM & project management overall. The detail provided will prove very useful for wanting to improve upon implementing a process. Personally, the info provided will go a long way towards my engagement with my team members -to ensure better cohesion.

    N. Noels
  • User-friendly content. Excellent explanations, great examples shown. Interesting anecdotes & real life examples.

    Ginny Cawdron
  • This course as the others, were incredibly enlightening and so many new tactics can be applied. A real eye opener, I’d love to do more courses on e-marketing.

    Natasha BovilCompuscan
  • Mainly gave me confidence to go back to office & be more assertive that I know what I am talking about!! Filled in the 'whys' - etc. on my general background & understanding.

    Victoria ShortSpringbok Atlas
  • Brilliant - so insightful & necessary for any marketer or business. Easy to understand content & great links that are useful.

    Danica Bloomberg
  • I have learned so much, the information is practical, usable and poignant to our industry and will most definitely help me understand the needs we have in e-marketing. Thank you so much for facilitating the course yesterday, it was so informative and so so empowering.We can all make a valuable contribution to our companies by deploying the skills learned.

    Helen WilsonMakweti Safari Lodge
  • Very informative. Very helpful. Very inspiring. Very business orientated as well as success driven.

    Franco HumanAFDA
  • I suddenly can't fathom how it is that companies can thrive without applying at least the basic principles of PM. Invaluable! Thanks so much.

    Annelie Fouché
  • Brilliant course, very insightful!! I feel very equipped - digitally!

    Laurette Batstone
  • Even though colleagues may not use analytics, it's good for the team to understand the power of analytics and reporting to improve performance, not just for interest.

    Natasha BovillCompuscan
  • Working with Facebook and Twitter for a while now, I learnt how to add value to these pages in ways I'd never thought of. The course also introduced me to many apps that will be hugely beneficial.

    Sarah PonsMind Worx
  • The course is content and knowledge rich, being a self-taught information architect I was so enlightened by all the really useful lessons I have learnt. It is definitely going to make a huge positive impact on my work performance!! I could have never really learnt all these lessons without the face to face facilitation that Karen gave us.

    RN
  • The facilitator has a wealth of experience and delivers the course in real-life examples effortlessly and brilliantly

    Matsie UzorkaPeermont Hotels
  • An inspiration!

  • A high level of expertise and knowledge

  • Immediately actionable!

  • This experience has made me totally rethink how I am going to take my company into the future. Incredibly valuable.

Britefire

10 Croft Road
Constantia 7806
South Africa
+27 (0)76 970 1152

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