Hana Hana – The Social Media Strategy Workshop – clarifies how best to strategically manage social media as part of your marketing mix. It provides the organizational and commercial framework for effectively integrating online word of mouth and reputation management into all of your digital initiatives.
Engaging with customers in social platforms such as Facebook, Instagram or Twitter has become a vital component of every marketing strategy. But social media is a complex and ever-changing field. Managers need to have a profound up-to-date insight into the myths and realities of each social platform, and an understanding of how best to exploit and control them.
It has helped me gain a far broader, far more complete and far more accurate picture of the evolving social media landscape – and exposed me to strategic ways of appreciating this landscape so that this knowledge can be kept up to date with new avenues of information. Highly informative & very enjoyable.
Nicholas Shepherd, Machette
Very informative! Steps and detailed ways to better reach your market and the best way forward for your company as a whole.
Bernadette Booysen, The One And Only Hotel
Why Hana Hana?
Hana-hana is conversation. Today, the medium you have to master is the networked mobile consumer who uses multiple platforms for conversing with friends, and sharing experiences. Loyalty to platforms is fickle, and the platforms themselves are unstable – constantly changing policies, algorithms and structures.
Brands have invested heavily in developing fans or followers within social media services. These communities, and your collections of content, are important brand assets. Yet they are owned by the platforms, not by you. As services like Facebook evolve away from the “earned media” positioning of the past and become simply paid advertising channels, how does your social strategy evolve to stay relevant and productive?
Hana Hana answers these questions, and more. The workshop explores how consumer behaviour is changing, and how mobile consumers form opinions and make decisions. It illustrates the social media mistakes being made by most marketers. It lays out how social media is supposed to work, and how it actually works, and explains how to craft strategies that exploit these insights.
You will leave this workshop with a clear understanding of social media marketing, a list of actions you can take immediately, and the tools and inspiration to make social work for you!
Who Should Attend?
Hana Hana is designed for senior marketing managers who have a strategic responsibility for the performance of their social media.
Participants who have found this workshop invaluable include:
- senior marketers
- communications professionals
- PR and marketing services personnel
- advertising agency strategy, creative, and media personnel
- social media managers
- e-commerce, omnichannel, and digital marketing personnel
The workshop is crafted for non-technical business people as well as those techies who want a commercial, competitive digital perspective. It is also extremely useful for community managers and social media content people (though our Social Media Content Marketing Boot Camp is a more relevant choice for hands-on social communicators).
What You’ll Learn
You will gain brilliant insights into how best to choose and leverage mainstream social platforms such as Facebook, Instagram, Twitter, YouTube, and LinkedIn – as well as niche communities where real customer engagement takes place. You’ll learn strategies, tactics and methodologies (such as Britefire’s Social Media Lens) for efficiently integrating social tools for maximum synergy. You’ll explore alternative approaches to structuring your organization to best manage social engagement, and you’ll discover the best tools and techniques for measuring, reporting, and staying ahead of the curve.
- Clarifies socially networked communication
- Provides a strategic business framework
- Hands-on insight into best practices for Facebook, Twitter, YouTube, and others
- Strategies, tactics and methodologies for marketing, reputation management
- Organization structure
- Managing social engagement
- Tools and techniques for measuring and reporting