Gambit – The Digital Business Strategy Workshop – shows you how to develop an innovative digital strategy to keep your business relevant and competitive, and ensure that your brands stay engaged with their evolving customer base. Whether you are a corporate leader or a start-up growth-hacker, you have to develop a strategy for exploiting opportunities in increasingly digital markets. Gambit gets you there!
Comprehensive and accessible information. Generous with specific insights & recommendations. On trend & up to date. Valuable source of resources & ideas.
Michele Bovet, SA Homeloans
Why Gambit?
The digital explosion is massively disrupting every industry, and any senior executive who does not understand it, does not respect it as the juggernaut agent of change that it is, and does not have a competitive strategy to harness its power, is going to have a very rough ride. Get digital strategy right, and the rewards are immense; get it wrong, and you could do irreparable damage to the loyalty of your customers, and the future of your business.
This workshop explores how the digital landscape is evolving, and explains what shifts in customer communication and decision-making processes mean for your businesses and its marketing.
You’ll learn an eight step methodology for cutting through the chaos of the digital revolution and building clearly focused, measurable strategies for success. You’ll apply a structured approach to identifying affordable innovative opportunities. You’ll learn how to integrate all of the different elements of digital marketing into a balanced, prioritized and achievable road-map. And you’ll discover how best to structure your organization to exploit the changes that are coming.
You will totally “get” the social-local-mobile customer, and the expanding digital marketplace. You’ll leave equipped with a set of strategic methodologies and best practices, inspiring examples, and guidelines for staying ahead of the curve.
And you’ll take away a brilliant workbook to guide you through development of your own corporate or brand strategies!
Who Should Attend?
Whether you are a senior executive tasked with strategy, an entrepreneur contemplating a start-up, a consultant or agency, or a career marketer in the corporate world, Gambit will get you grounded, inspired, and productive.
Participants who have found this workshop invaluable include:
- corporate strategists
- business leaders and entrepreneurs
- marketing managers
- business analysts
- PR and marketing services personnel
- advertising agency strategy, creative, and media personnel
- digital Project Managers
- e-commerce, omnichannel, and digital marketing personnel
The workshop is crafted for non-technical business people as well as those techies who want a commercial, competitive digital perspective.
What You’ll Learn
The workshop is business-focused, practical, and empowering. It provides up-to-the-minute insights into the concepts and culture of today’s digital customers and markets. It explores scenarios for the future of marketing and communications. It totally demystifies digital channels and mobile consumer behaviour. It challenges the hype of social media, and reveals more powerful ways of exploiting trending platforms. And it provides you, step by step, the methodologies and ground rules for success in innovating, strategizing, planning, and implementing the initiatives that will give you a sustainable competitive edge.
Gambit is loaded with real-world examples and case studies. It explains practical and powerful methodologies and strategy tools. And it leaves you with brilliant templates and guides. Gambit makes digital inspiration instantly applicable in your business.
You will learn how to:
- Understand and stay on top of rapidly changing environments
- Develop innovative competitive strategies
- Identify significant opportunities for differentiation
- Change how you interface with customers
- Explore new organizational structures
- Liberate your brands
- Provide compelling customer experiences
- Leverage social media, search engines, email, and digital advertising
- Develop an integrated approach to digital marketing
- Create your own digital business strategy
The workshop is led by Godfrey Parkin, author of the best-selling books “Doing Business Digitally” and “Digital Marketing: Strategies for Online Success.” He is a twenty five year veteran of the European and US digital industries, and ran the global business services operation of international market research giant AC Nielsen for many years before that. He has taught strategy, innovation, analytical marketing, social media and e-marketing in more than three dozen countries. [Read More]