Finesse – The Master Class in UX and CX Design – teaches you everything you need to know to design apps, websites and systems that people absolutely love to use. Customer experience is the only sustainable competitive advantage you have – learn to do it right!
The facilitator has a wealth of experience and delivers the course in real-life examples effortlessly and brilliantly!
Matsie Uzorka, Peermont
Whether you are building a vast system from scratch or simply adapting an existing template, there is an optimal seven-step process which guarantees the outcome will be user-friendly and effective. Finesse teaches this process.
You’ll also learn the powerful methodologies and guidelines that ensure the site or app delivers on business objectives – while satisfying customer experience needs. You will learn the principles of great digital design, from the perspectives of:
- usability, UX and CX
- visual appearance
- information architecture
- technical functionality
- marketing purpose
- effective e-commerce
Learn how to architect a site that meets all of your business objectives, and learn how to communicate with the developers and creatives who build it for you.
You will leave this class with a clear understanding of usability UX and CX, and the methodologies and inspiration to manage brilliant development projects!
Who Should Attend?
Finesse is designed for marketers and project managers who have a responsibility for managing the design and development of digital assets such as websites and mobile apps. It is also extremely useful for developers and graphic designers who want to build products with great UX.
Participants who have found this workshop invaluable include:
- digital Project Managers
- communications professionals
- advertising agency strategy, creative, and media personnel
- website and app developers
- graphic designers
- e-commerce, omnichannel, and digital marketing personnel
What You’ll Learn
You will learn the best practices in usability that can ensure that your target market’s online experience and customer journey will be unique, compelling, delightful, and shareable.
You’ll learn how to conceptualize customer experience and the elements which create it, including how emerging standards like Material Design work; how to create wireframes for designers and coders; how to write for digital media; and how to craft visual design. You will learn how to develop Information Architecture that makes your site or app intuitive, how to build pathways through pages, and how to benchmark the six key metrics of usability. You’ll discover how to conduct the kind of practical usability testing and customer journeys that immediately help you to provide great experiences.
- Improve usability, UX and CX in websites, apps, and social media
- Practical experience testing
- Ensure compelling customer experience
- Principles and best practices
- How to benchmark
- Six key metrics
- Writing for digital
- Seven-step methodology for managing digital development
The workshop is led by Karen Parkin, a superb leader of complex, global digital projects. She is a recognized authority in Project Management and UX/CX design. Karen has an international track record in corporate IT, media, advertising, e-commerce, and corporate website and mobile app development, and she has co-founded several innovative digital start-up companies. [Read More]