Britefire’s Digital & Social Media 101 Boot Camp is the essential jump-start if you want to save time, save money and increase the impact of your online presence. It is designed specifically to help small-medium businesses, start-ups or individuals who have little digital know-how or who lack confidence in their digital abilities.
If you want to perfect the most important aspects of your website, social media and digital advertising, this boot camp is for you. You will get hands on with the tools, techniques, and insider hacks. And you will massively improve the performance of your website, search ranking and social media activities!
Bring your laptop, and work on your own business over two days, guided by an expert. If you have a team of six or more, let’s do it in-company so you get maximum value from the time.
“I especially enjoyed the ingenious industry hacks that were explained. Excellent course!”
Natasha Alessandrello, Osiris
Your facilitator totally demystifies website essentials, search engines, the major social platforms, and inexpensive online advertising. You’ll learn how they can be integrated in a powerful strategy. And you’ll apply your new knowledge directly to your own business, using some very cool free tools that save you lots of time.
This inspirational two-day boot camp will get you hands-on and grounded in the essentials of brilliant digital marketing.
“Excellent tools, tips, and hacks. Absolutely a game changer!”
Nikki Wilson, blogger
Why The Boot Camp?
Digital marketing is a primary key to the success of any business, large or small. It is especially important if budgets and time are tight. Most small businesses are too busy doing what they do well to make much time for marketing. The boot camp shows you how to have a big impact in an hour or two a week, on zero or very low budgets!
Now that Facebook is not sending your posts to your fans, you have to get smarter about social marketing. Which platforms will give you better viral potential? How do you know which to use, and how to get the most out of them?
And the keys to great Google ranking are rather different today from what they were a year or two ago. It’s easy to do well if you know how to work the system. The Britefire boot camp will teach you the hints, tips, and inside secrets so you can get a lot more impact in a lot less time.
Godfrey is breathtakingly brilliant on social media strategy. He is a limitless source of deep insights as well as being helpful and supportive. He revolutionised my social media marketing approach with fantastic results. James Forson, The Stakeholder Engagement Guy
Who Should Attend?
The 101 boot camp is designed for entrepreneurs, owners, managers or marketers in small-medium businesses, NGOs or start-ups. You will have some rudimentary experience with your own website and with social media (perhaps as a personal user), but you are far from comfortable with using the tools for business.
This is not an expert-level workshop. It is designed for non-technical non-experts who want to gain competence and confidence, in order to grow their own business. This is a practical hands-on experience which will change your business in just two days.
“An eye-opening day packed with practical examples of how to utilize social media. Can’t wait to explore and engage more with our audience! Thank you!!”
Sibongile Khulu, Reach For a Dream
What You’ll Learn
This boot camp will focus and inspire you to use the amazing power of digital to grow your business.
The intensive workshop is driven by exercises, so bring your laptop or tablet. You will:
- Create a digital strategy and schedule
- Develop personas to help you market online
- Learn the essentials of effective websites and evaluate your own
- Learn how to exploit search engines for maximum impact
- Discover important non-technical boosts to your website
- Work with brilliant free tools for images, video and inspiration
- Source and customise great images for free
- Choose which platforms are right for you and your customers
- Create and optimise a Facebook page for your business
- Learn how to gain new followers
- Learn the principles of highly effective social posting
- Create a branded optimized YouTube channel and playlists
- Shoot and edit video – with embedded calls to action
- Optimize your LinkedIn profile and content
- Polish up your Instagram and Twitter skills
- Use free tools to schedule tweets and posts
- Identify the social influencers who matter to your business
- Easily automate your social activity
- Create Twitter Cards and Facebook tags for free marketing
- And become really comfortable in the digital space!
“So much to learn! What we think is the right way forward is not! Every person in tourism needs this!”
Amanda Jeppe, AAA Travel
You will leave this boot camp with a brilliant workbook – and with the knowledge and skills to exploit confidently the power of today’s digital toolset!
The boot camp is led by Godfrey Parkin, author of the best-selling books “Doing Business Digitally” and “Digital Marketing: Strategies for Online Success.” He is a thirty year veteran of the European and US digital industries, and ran the global business services operation of international market research giant AC Nielsen for many years before that. He has taught strategy, innovation, marketing, social media and e-learning in more than three dozen countries. [Read More]