Britefire

Britefire

  • About Britefire
    • Our Services
    • Our People
      • Godfrey Parkin, CEO
      • Karen Parkin, COO
    • Our Clients
  • Consulting
    • Business Strategy
    • User Experience Design
    • Social Media
    • E-learning and edtech
    • Mobile Apps
  • Development
    • Project Management
    • App Development
    • Web Development
    • E-learning Development
    • Digital Marketing
  • Training
    • In-House Workshops
  • Workshops: Class or Online
    • What People Say
    • Own The Future – The Digital Disruption Workshop
    • Digital & Social Media 101 Boot Camp
    • The Startup Breakout Briefing
    • The Startup Workshop
    • VivaLDI: Digital Project Management
    • Finesse: UX and CX Design
  • Blog & Videos
  • Contact Us
You are here: Home / Workshops: Class or Online / Attraction – The Email Marketing Workshop

Attraction – The Email Marketing Workshop

Attraction – The Email Marketing Workshop – helps you to put together email strategies that work, and shows you how to maximize delivery, increase open rates, get better click-throughs, and ramp up conversions. Direct marketing to an opt-in email list still gives you the best ROI of any digital activity. But what you send is rarely what arrives – if it arrives at all. Email is fraught with technical, legal and persuasive complications. You’ll learn to master the details.

“Amazing! Dispels myths, explains the essentials of email marketing in plain English.”
Natalie Hood, Marketing Fanatics

Why Attraction?

Email is the most under-rated channel in digital marketing. Get it right, and the returns are amazing. Get it wrong, and you’re just wasting your time. Because it is old school, or because we all handle email every day, we assume that it is really simple to put together an effective email campaign.

But email is one of the most demanding channels. The technology is old and unreliable, there are no coding standards, the web is clogged with spam filters, and recipients habitually delete emails without even opening them. Once open, though, getting recipients to read and act on your message is fraught with difficulty – particularly in a mobile environment.

This workshop takes you step by step through the email campaign development process. It helps you conceive and execute flawlessly, so you’ll always get great results.

Who Should Attend?

The workshop is designed for marketers and campaign strategists who use email as a channel for marketing communication. Participants who have found this workshop invaluable include:

  • email marketers
  • marketing managers or brand managers
  • campaign strategists
  • communications professionals
  • advertising agency strategy, creative, and media personnel
  • entrepreneurs and small business owners

 What You’ll Learn

The workshop covers in detail, with great illustrations and examples, the common errors, best practices and brilliant hacks at every stage of an email campaign.

You’ll also learn how the law deals with spam, and how following best practices in international email marketing can improve your success.

You’ll learn about the tools and techniques that can cost-effectively manage your lists, save you time and improve your results.

  • Email strategies that work
  • Managing spam and maximising delivery
  • Creating compelling subject lines
  • Increasing open rates
  • Designing emails to improve click-throughs
  • Landing pages that increase conversion
  • The law and spam
  • Using analytics to ramp up ROI
  • Best practices in email marketing
  • Managing your lists
  • Tools and techniques

Register Now!

Dates

By Request

Fee

South Africa R2,600
includes VAT, lunch, refreshments, course materials and certificate

In-house 25% discount for 8 participants minimum. Joburg, Durban, or Cape Town.

Discounts

Contact us for Fee Information

Prerequisites

There are no prerequisites for this workshop.

This workshop can be attended individually or as one of the core modules of the four-module E-Marketing Professional Certificate Program.

Reviews

  • Good overall description of e-marketing landscapes and tools. Very thorough presentation. The supporting documentation is very impressive and well researched. I'll make sure to keep it handy for future reference.

    Max Guedy
  • It is essential to develop e-marketing skills - we all know that it is a maze with directions written differently by every expert. This is presented professionally, expertly, is current and understandable! Thank you!

    Suzette Bouwer
  • This course as the others, were incredibly enlightening and so many new tactics can be applied. A real eye opener, I’d love to do more courses on e-marketing.

    Natasha Bovil
  • I have learned so much, the information is practical, usable and poignant to our industry and will most definitely help me understand the needs we have in e-marketing. Thank you so much for facilitating the course yesterday, it was so informative and so so empowering.We can all make a valuable contribution to our companies by deploying the skills learned.

    Helen Wilson

Leader

Godfrey Parkin of BritefireThe workshop is led by Godfrey Parkin, author of the best-selling books "Doing Business Digitally" and "Digital Marketing: Strategies for Online Success." He is a twenty five year veteran of the European and US digital industries, and ran the global business services operation of international market research giant AC Nielsen for many years before that. He has taught strategy, innovation, analytical marketing, social media and e-marketing in more than three dozen countries. [Read More]

Reviews

Take This Course

Britefire

10 Croft Road
Constantia 7806
South Africa
+27 (0)76 970 1152

Copyright © 2022 · Parallax Pro Theme on Genesis Framework · WordPress · Log in