Awesome user experience (UX) and customer experience (CX) are fundamental differentiators as markets go omnichannel. They let you stand out and build customer loyalty, without getting in a race to the bottom on price.
Get the UX right, and your competitors can become irrelevant. Get it wrong, and you’re out of the game.
We’ll test usability, user experience and total customer experience for your site, your app, or your business. And we’ll design UX that will lift your products and services into a whole new world of shareable enthusiasm.
User experience has become a buzz-phrase that it is frequently just tossed into the mix – “we do UX” is as meaningless as “we do SEO.” But UX cannot be handled by simply checking a few boxes. User experience architecture and UX design is a complex and difficult task demanding methodologies, insight, and skill. It is a process that has to be carried out by an experienced professional who has learned about your customers, and your products and services.
Why is UX absolutely critical to the success of any website or mobile app?
Your customers’ behavior is changing as use of technology becomes an integral part of their lives. And as technology advances, customer behaviors and expectations continue to evolve too. They are less tolerant of inefficiency. They are more aware of every second wasted. They get angry if your site lets them make mistakes. They feel frustration if things don’t happen as they thought they would. They expect sites to work perfectly on all their devices. They want to feel good about the time and attention they have invested in you.
Your website visitors or app users will tell their friends if they had a great experience. They will tell the world if the experience was bad.
UX matters because any professionally managed brand cares about the happiness of its customers. But it also matters because your commercial performance can be dramatically impacted by how easy, how pleasurable, and how satisfying the customer’s experience is.
Great UX is not accidental or incidental. It is professionally architected, designed and coded. And it is tested regularly to be sure that it stays in step with evolving customer behaviors.
Designing a new site to deliver great UX is essential. You can also improve the UX of an existing site by testing and modifying its information architecture – the way information flows on each page, and the way pages flow. Britefire has the skills to conduct a UX audit of your site, and can run usability tests based on customer-goal scenarios. We can calibrate your site, and benchmark its usability against competitor sites. And we can do this at every stage of the development of your site or app.
Talk to us if you want to leverage great UX to give your digital presence a real competitive edge.