We help you with strategic and tactical decisions on your road to defining, building and deploying your app, or suite of apps. An app is often the best way to connect with your customers on an ongoing basis. It lets you access the personal computing power of their phone, and its functionality – including location-awareness, social connections, messaging, calendar, and payment systems.
Whether you have a product, service, or process that lends itself to frequent mobile access, or you are starting a business with an app at its core, we can guide your thinking. Coding an app is only one step on the path to success. Defining what to build is in many ways the hardest step.
Britefire facilitates the process of building the business strategy and use cases for your app.
We’ll help your team craft a sharp definition of the market needs it will satisfy, the functionality it will have, and the customer experience it will deliver. We can architect the information flows and database functionality, the UI, and the visual design. We can design the UX to be exquisite, no matter the device or user conditions. And we’ll make sure that it is optimized and updatable as mobile systems and wearables evolve. You will find our insights and advice on data security and ecommerce aspects invaluable, and we’ll advise on integration with your marketing or CRM processes.
None of this will matter if nobody knows about the app, or if it does not get downloaded, installed and used. As more than 8 out of 10 apps fail because of unsuccessful marketing, deciding how to launch and sustain your app is incredibly important. Britefire facilitates the process of developing the marketing strategy for your app. Apps can be so much more than shopping aids or games, and, if conceived with the customer at their center, can hugely enhance the perception of brand value. We can work with you to define how to make this happen, and how to build your app into the lifestyle of your customers.
Before you commit to developing an app, call us. We’ll help you do the reality check, and, if necessary, can guide you through the process of conceiving, building, and deploying your app.