Britefire consulting is a catalyst for innovation. As a discussion partner or facilitator, we help you gain insights into your market and its likely evolution. Using proven collaborative methodologies, we guide you through challenging the preconceptions and assumptions on which your business is based. We help you discover where you have opportunities for creating unique customer value in the digital era, and where you can let go of baggage from the past. And we work with you to define strategies that will achieve sustainable, profitable positioning.
Whether you are a hotel group wanting to dominate global online reservations; a publishing business wanting to profit from digital media; a skincare company wanting to lock in salon loyalty via an app; an energy company wanting to build a better online reputation; an e-learning business wanting to conquer an emerging market; a niche luxury brand wanting to grow through ecommerce; or a retail group wanting to pivot into omnichannel leadership – Britefire can help you develop the innovative vision, the smart strategy, and the optimal plan for success.
We help you envision the future that your brand or business should enjoy, and then craft the strategies and plans that will make it happen. And we facilitate the creation of your operational road-maps, ensuring all of the relevant stakeholders are engaged and committed.
Our methodologies for innovation, differentiation, and strategy development are robust and collaborative, and we are always ahead of evolving market dynamics.
Britefire continually monitors and evaluates ongoing developments in consumer behavior, technology, and digital business. We compile likely scenarios for the future, and use strategic commercial judgment to decide which trends are worthy, and which are simply distractions. We then apply smart methodologies to analyse your business, your markets, and your industry to identify priorities for action.
When markets and consumer behaviors are moving rapidly, your business needs to aim not at where they are today, but where they will be tomorrow. We are good at that kind of foresight. Two years before Facebook announced it was replacing organic reach with paid reach, we were advocating the need for brands to invest in on-domain social media (your connections, content, and related data are strategic brand assets – don’t let Facebook own them). When mainstream retailers were still thinking of e-commerce as a channel, we were advocating integrated omnichannel strategies. When corporate HR departments were thinking of online learning as talking-head videos, we were developing socially-networked, mentored, blended e-learning. And while mainstream marketers are still figuring out content marketing, we are experimenting with chatbots in messaging services.
The future arrives very suddenly these days – Britefire can help you to own it!