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You are here: Home / Blog

Enlightened Leaders Can Thrive in Disruption

24 May 2019 By Godfrey Parkin Leave a Comment

As technology-enabled behaviour changes turn markets on their heads, is it inevitable that organisations, companies and institutions rapidly fall behind? Organisations are run by smart people with plenty of experience in strategy and access to sophisticated planning and risk management systems. Yet most organisations evolve logarithmically, their ability to change tending to plateau, even as […]

Filed Under: Disruption, General, Innovation, Leadership, Strategy Tagged With: disruption, innovation, leadership, red queen, Strategy

Facebook Cover Photo Template

20 February 2017 By Godfrey Parkin Leave a Comment

For those who asked, here’s a simple Photoshop template for Facebook cover photos which will work on desktop and mobile, and should reduce the distortion Facebook puts into images by compressing or stretching them. Cover photos are now 820×312 pixels. The image gets stretched and cropped and displays as 640×360 on smartphones. So make sure […]

Filed Under: Social Media

Customer Experience and Uncontested-Market Innovation

11 September 2016 By Godfrey Parkin Leave a Comment

Customer Experience and Uncontested-Market Innovation

Customer experience, not management experience, manufacturing expertise or marketing weight, is what brings about enduring business success online. The better you know your target market as individuals, not as segments, the better you are able to identify and exploit those unique spaces which offer the best potential. The Good Old Days There was a time […]

Filed Under: Disruption, General, Innovation, Leadership, Strategy, UX

Project Management Culture in the 21st Century

9 August 2016 By Karen Parkin Leave a Comment

Project Management Culture in the 21st Century

Project Management is not rocket science. It’s been around for centuries and its processes and disciplines are tried and tested. Yet it is surprising today to see organisations that don’t value the practice. Even more startling is to come across companies that don’t use it. I fail to fathom how things get done without the […]

Filed Under: Disruption, General, Innovation, Leadership, Project Management, Strategy Tagged With: culture

Why Strategy Matters in Times of Change

4 August 2016 By Godfrey Parkin Leave a Comment

Why Strategy Matters in Times of Change

The early decades of the twenty-first century mark the beginning of the marketing renaissance.  It is a time when the sacred cows of 1980s marketing strategy are being put out to pasture, and the previously ingrained best practices of advertisers and social media managers have sneaked out of town under cover of darkness. Like most significant […]

Filed Under: Disruption, General, Innovation, Leadership, Strategy Tagged With: change, digital, disruption, marketing, millennials, Strategy

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