For those who asked, here’s a simple Photoshop template for Facebook cover photos which will work on desktop and mobile, and should reduce the distortion Facebook puts into images by compressing or stretching them. Cover photos are now 820×312 pixels. The image gets stretched and cropped and displays as 640×360 on smartphones. So make sure […]
Customer Experience and Uncontested-Market Innovation
Customer experience, not management experience, manufacturing expertise or marketing weight, is what brings about enduring business success online. The better you know your target market as individuals, not as segments, the better you are able to identify and exploit those unique spaces which offer the best potential. The Good Old Days There was a time […]
Project Management Culture in the 21st Century
Project Management is not rocket science. It’s been around for centuries and its processes and disciplines are tried and tested. Yet it is surprising today to see organisations that don’t value the practice. Even more startling is to come across companies that don’t use it. I fail to fathom how things get done without the […]
Why Strategy Matters in Times of Change
The early decades of the twenty-first century mark the beginning of the marketing renaissance. It is a time when the sacred cows of 1980s marketing strategy are being put out to pasture, and the previously ingrained best practices of advertisers and social media managers have sneaked out of town under cover of darkness. Like most significant […]