Godfrey Parkin is an internationally respected digital strategist. He is on the boards of a number of global tech start-ups, and has advised household-name companies in more than thirty countries on strategy, digital marketing, e-learning, and innovation.
He is the bestselling author of two books, “Doing Business Digitally” and “Digital Marketing: Strategies for Success.”
Godfrey brings to his Britefire clients a unique blend of international corporate experience and entrepreneurial vision. His career began in FMCG marketing, market research, and business intelligence. After heading the global business development operations of AC Nielsen, Godfrey went on to found a series of successful digital companies in Zurich, London, Washington, D.C., and Cape Town.
Godfrey has a life-long passion for the psychology of human behaviour, and for modelling how social networks influence the way people make decisions. Through OD and blended skills development work, he helped major organisations like Credit Suisse transform their operations, grow sales massively and rise to the top of customer reputation leader-boards. He pioneered virtual worlds and 3D avatar technologies in internet gaming and movie CGI, and patented technologies which are still used today. He brought socially-networked productivity to the global Project Management teams of Cisco Systems. He took organisations like Georgia Tech, Kepner-Tregoe, and American Honda into the world of e-learning. He built the largest Project Management e-learning company in the US. And he created North America’s best-selling enterprise-wide digital transformation program.
The businesses he has founded have all successfully pushed the digital envelope by inventing technologies to make new things possible, or by applying existing tech in innovative ways.
Today, Godfrey Parkin facilitates board-level strategy development in companies whose markets are increasingly digitally disrupted. For example, he works with each of the TFG retail brands to help them define and achieve their vision of omnichannel success. He is an Associate of the Centre for Innovative Leadership. He is on the faculty of USB-ED, where he runs executive development programs in digital strategy. He runs the Social Media Boot Camp and the Digital Media Master Class for the DMA, and leads Britefire’s E-Marketing Professional Certificate program.
Always at the forefront of tech innovation, he has addressed countless conferences, exhibited at trade shows like E3 and Siggraph, and partnered on content, strategy and brand development with movie studios, celebrities and aristocracy. He’s appeared on radio and television, and been a popular columnist and blogger. His insight, wealth of real-world stories, and penchant for challenging the status quo make Godfrey Parkin a sought-after conference speaker and workshop facilitator. His favorite speaking topics include social media, consumer behavior, e-commerce, future tech and digital strategy.
He has a degree in Business Science, majoring in Marketing, from the University of Cape Town.
Godfrey Parkin is on Twitter @gparkin where he shares only the best news and views from the digital sector (and cool stuff about robotics and AI). He writes for both the Britefire blog and his own blog “Digital Strategy.” He lives in Cape Town, and works worldwide.