About Britefire

Britefire is a digital strategy and marketing innovation firm that helps companies excel in a competitive environment increasingly dominated by online customers.

If you want to write a novel, you don’t seek help from an expert in MS Word. If you want to design a house, you don’t ask a plumber. If you want to succeed in the digital era, you need to partner with seasoned business professionals, not geeks. Allowing technology to dictate business strategy is the most common cause of commercial failure that we encounter. We at Britefire are intimately familiar with the tools, of course, but our focus is on business strategy, interpersonal behaviour, innovation, analytical marketing, Web Project Management, user experience and executive capacity building. We help you chart a clear course through the fog of technology, and give you the skills to stay on track into the future.

Britefire was founded by e-marketing and e-learning pioneer Godfrey Parkin and global e-commerce guru Karen Parkin, who built their reputations as thought leaders over nearly 30 years in the USA and Europe. We develop digital business strategies, and implement web projects, that move the competitive performance of our clients to the next level. We provide strategy consulting, e-marketing implementation, social media agency services and business-focused training in all key dimensions of digital marketing.

Britefire’s consultants are seasoned executives with broad experience in large corporations and small entrepreneurial start-ups. We have been responsible for driving creative digital initiatives since the web began. Our methodologies for crafting strategies are analytical, innovative and proven. We are able to separate hype from reality, clarify where an industry is headed, and conceptualise the business models and structures that will keep a business strong.